AC Trackman Consulting offers marketing and communications planning services to individual artists and entrepreneurs, arts/culture, community development and historic preservation organizations, and historic sites.

Communications Services:

  1. Marketing and Organizational Planning
  1. Market Analysis
  2. Business Plan Development
  3. Strategic Goals Identification
  4. Identification of new/alternate sources of income
  • Marketing Communications Strategy Development
  1. Messaging strategy
  2. Web site analysis
  3. Basic Web site design using customized WordPress templates
  4. Social Media strategy
  5. Constituent Nurturing-brand loyalty
  6. Constituent Mobilization
  7. Public Relations-press releases and press contacts
  • Measurement, Evaluation and Next Steps Development
  1. Performance measurement tools
  2. Evaluation
  3. Follow-up

History and Historic Preservation Marketing

  1. Educational Program development
  2. Development-grant source research, grant writing
  3. Marketing/Communications Planning
  4. Historic research
  5. Local and National historic registry process consulting